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This web page mootup.com states the following, "Way to build argumentative writing skills as." We saw that the website stated " Expected by the Common Core State Standards." It also said " Writing instruction as well as a revolutionary new writing format that. In Mootup assignments, students are not writing in a bubble. Students are paired up, and take turns writing arguments and rebuttals against an anonymous classmate. Helps Meet and Exceed Standards. Mootup assignments are easier and more interesting to read because of Mootups interactive format, and Mootup provides particip." The header had debate as the highest ranking optimized keyword. It is followed by argumentative writing, education, and teaching tool which isn't as ranked as highly as debate. The next words mootup.com used was teachers.